March 11, 2018: Veronique Sweet, Sr. Designer, Licensing, Little, Brown

by Vicky Rubin on March 21, 2018

CBIG MEETING MARCH 11, 2018

 

Guest Speaker: Veronique Sweet

Sr. Designer Licensing, Little Brown

 

Portfolio Advice:

Consistency, quality, self edit

OK to have different styles but separate them in your portfolio

Have multiple pieces in each style to show consistency

B/W art is used in MG market

Different views: close-ups, child in bedroom, child in backyard, in school, etc.

Try to be inclusive in ethnicities

If you have strong pieces, you don’t need that many examples

At least 20 pages in portfolio

 

How to Promote  Your Art

Try to get an agent

Send postcards

Make your post cards memorable by choosing a dynamic image

And you can send unusual formats like calendar, etc.

Holidays are good times to send

 

How they match an artist:

ED has recommendations as well as AD

Agencies

Google searches for a particular style

 

Covers:

Give multiple ideas

 

Work habits:

Follow schedules, give updates

 

Licensing – works with brands, i.e. Matel, Marvel, so company dictates look of  characters, has final say on artwork

They ask artist for samples for licensing to show to brand house

Intellectual Property – story developed in house, more creative freedom for artist for character development

 

Misc:

If you work digitally, use channels in Photoshop to give layers

OK if not technical, the designer can do that

Fonts may change as a commercial co. needs to pay copyright fees to use some fonts.

Adobe Capture turns color photos into swatches

Check your work in CMYK because colors can change a lot from RGB, but okay to send as RGB